PART 2: Regaining Control—For Yourself and Your Agents

By Mark Angel, Chief Technology Officer

Control over the customer experience means technology that works for you, not against you (see Part 1). The starting point for getting your technology under control is ensuring your technology works together.

Universal integration of all enterprise data and tools offers you and your agents complete control over the end-to-end service experience. Agents on the frontlines can easily view a customer’s account history along with suggested next steps, everything from troubleshooting tactics to financial discounts that compensate for the problem and build brand loyalty.

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PART 1: The Two-Fingered Salute!

By Mark Angel, Chief Technology Officer

How many ALT+TABs did your agents execute today? As customer service representatives (CSRs) navigate the thicket of systems, tools, and views required to do their job, ALT+TAB is a metric of distress.

In the era of Twitter, blogs and 24-7 news cycles, you know all too well the damage done by bad service. Negative customer experiences are unequivocally killers of loyalty and profitability. So, if the value of great service is so clear, why can’t we consistently deliver it? Simply put, and through no fault of their own, your customer service agents are out of your “control.”

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Now Is the Time for All Good Men (and Women) to Come to the Aid of Their Customers!
May 8, 2009, 8:00 am
Filed under: Uncategorized | Tags: ,

By Charlie Isaacs, Chief Customer Officer

Yes, the economy is poor and everyone in the Global 1000 are reducing or eliminating “nice to have” activities and expenditures. This is not the time to curb spending on the customer experience. This is not the time to think about cutting back investments in your customers.

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